The #ProudToBeADad challenge

As part of Quebec Fatherhood Week leading up to Father’s Day, we’re inviting dads everywhere to show their pride by flooding social media with photos of themselves with their kids!

For some time now, we’ve noticed that fathers, especially the younger ones, have a stronger desire than ever to fully engage in their parenting experience, but because of the still-dominant social roles, they feel little encouragement to express it loud and clear.

The #ProudToBeADad challenge is looking to that by turning the spotlight on dads and associating them with a very positive message of hope regarding their strongest feeling about being dads—pride.

All you have to do is:

  • Post a photo of yourself with your kids (a selfie) on the social networks you use
  • Be sure to include the #ProudToBeADad hashtag in your post
  • Challenge a dad you know to do the same

Let’s turn this campaign into a movement that defies stereotypes about parental roles for the greater benefit of children, mothers, fathers, and society as a whole.

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